What to do if your Swiss online shop is under pressure?

2015 was a tough year for many Swiss online shops. First the 20% increase of the Swiss franc compared to the euro, with falling prices as a result. Then the Amazon decision to ship most packages to Switzerland without shipping fees.

2016 will probably not be better. So what to do? In addition to the normal productivity steps: save where you can, slimming the product offering, find new niche products etc, there is untapped potential in exports for most shops. Especially to markets outside Europe. And Swiss companies have several advantages, one being used to deal with customers in multiple languages.

In the November kickoff of the ExportDigital in Zürich, Google and Switzerland Global Enterprise, presented a great approach for Swiss companies to find export markets.

photo (6)
Google presenting at the Export Digital kick-off in Zürich in November 2015.

Here is an overview of the tools available to make a first check of potential export markets.

Step 1: Find your export market:

  1. Exportdigital.ch
  2. Google Global Market Finder
  3. Market Navigator with export market facts


Step 2: Analyse the relevant trends: 

  1. Google Trends
  2. Consumer Barometer

Step 3: Make a detailed investigation of the target country and test

  1. When you found your potential target markets, it makes sense to get in touch with the consultants of Switzerland Global Enterprise to make a more thorough check of specific trading and legal challenges.
  2. If your products are not too expensive, the best way to learn is simply to make a couple of targeted campaigns and sell a few items to the target market and see where the challenges occur.


Leave a Reply