600% increase of payment method “Postfinance card”

In September 2015 we introduced a 3 CHF discount in one of our online shops, if the customer is paying with their Postfinance card. The result so far: +600% increase for this payment option!

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A simple test with a fantastic result.

Compared to credit card payments and invoice payments, this alternative is cheaper for us, so why not give this saving to the customer?

For the customer the Postfinance card is very simple to use. They put in the number on the front of the card, and the number at the back, and then they are done. And it works almost all the time. With credit cards and Paypal we have a much higher rate of not completed payments we need to manually follow up on.

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The Postfinance Card is a simple way for customers to shop online, and relatively cheap for the online shops.

From an administrative point of view it is also a good solution. Parts of or the complete payments can easily be refunded to the customer if a package is returned.

A limitation of the Postfinance Card is that it only works in Switzerland.

Even if Postfinance is claiming that more than 3 million people in Switzerland have a card from them, the usage in online shops is not very much marketed. Instead the marketing focus goes to Twint, a new payment solution, which still has almost no users.

– Thomas Toernell
thomas@toernell.com